Still Using Google Search? Switch to DuckDuckGo!
Search engines, especially Google have made our online life so easy. Whatever you want, just type in the search bar and hit enter, your requirements are in front of you at your fingertips. Google has now become a synonym for online search, people ask you to “Google it” instead of “Search it online”.
But have you ever thought that what the search engine will get by providing you your search result?
If we talk about Google particularly, it was started in the year 1998 in a small garage, and now currently is worth about more than 160 Billion US dollars. An average of 5.5 Billion searches is made per day through Google.com.
How Google has become such a giant company?
You will get the answer to this question when you analyze the total revenue generation breakup of Google. You will be surprised to know that, out of 160 Billion USD, Google has generated 135 Billion USD through Advertising. For more details about Google revenue statistics, you can check the website www.statista.com.
So Advertising is the main source of income for Google!
But how search and advertising are linked?
Google has many tracking and analytics services embedded in its search engine which tracks and stores your behavior towards a product or site. What you search, what sites you visit, where you live etc. are stored with Google, and you can also see your old web activity history in Google settings. It uses all these data to generate advertising revenue by providing you ads.
You have many times observed that whenever you search for a product or service in Google, you will start seeing the same product or service ads whenever you visit any other website or social media sites. This is known as “Targeted Ads”. This type of ad will increase the chance of selling any product as they know what you want currently.
After knowing all these, one question should emerge in your mind.
If Google knows everything about you and is selling your behavioral data to advertisers to generate revenue, then what about your PRIVACY?
Google is a giant and best web search engine in the world. It can give you the best search result possible in milliseconds. But, if still, you are concerned about your privacy and your data is important to you, then read on, this article is for you.
DuckDuckGo!
Never heard this name. You can Google it. 😉
DuckDuckGo was started in the year 2008 with an aim of better search experience and user privacy. Currently, it is serving about 2 Billion searches per month. By this number, you can guess that it is quite popular, and it is still improving as many people are switching to DuckDuckGo due to privacy concerns.
You can check out the DuckDuckGo search engine at https://duckduckgo.com/
Currently, it also has an Android and iOS privacy web browser that you can install and browse the web privately.
You can also install its Chrome Extension in the desktop version of Google Chrome.
Why DuckDuckGo?
It doesn’t track you: All the searches you made using DuckDuckGo are not tracked at all. It will totally be a private search and your data will be yours only. DuckDuckGo never stores any of your search data to provide you with targeted ads or links with your personal profile for monetization purposes.
No Search Leakage:
Search leakage means when you search in any search engine and then click on the link which comes on the list, you are then redirected to the website you have clicked. In this process, your search keyword and preference are also transferred to the destination website and hence that destination website will also get your preferences data.
DuckDuckGo prevents these search leakages by default as it redirects the route to your destination website in such a way that the website knows that you are there on their website but they didn’t know how you came on to their website, hence they also didn’t get your preferences data.
No Search History:
Other search engines keep your search history and preferences which helps them to analyze your personality in long terms. This search history plays a very important role in the targeted ads process. DuckDuckGo doesn’t keep any history of your search result which can be tied to your personal profile, so your searches remain private and not accessible to any other.
No Biased Results:
You might have not noticed this, but many times the search result that you get is biased depend upon your search query and what search think that you will want to click. It is known as a personalized search result as it will give you those results that they think you will click first. In DuckDuckGo you will always get unbiased results as it doesn’t track any of your personal data.
Search Results are not loaded with ads:
A major part of the first page of your search results nowadays is filled with ads and that too personalized ads. But in DuckDuckGo you will not get any such personalized ads. Ads will be minimum and only related to your search queries not related to your personal interests. Because without ads they can also not able to run this service.
DuckDuckGo Private Browser for Android and iOS:
DuckDuckGo browser has many features that can help you to maintain your privacy. It can block the trackers of any website and you can also see which trackers are enabled in any website. It has a smart encryption technology that encrypts your data in such a way that the websites didn’t get any of your personal details. It also has inbuilt private search functionality.
DuckDuckGo extension or addon for desktop web browsers:
You can get all the features of the Android or iOS DuckDuckGo private browser in desktop web browsers like Chrome, Firefox, Edge, etc. by installing an add-on or extension for respective web browsers. DuckDuckGo extension is available for all the majorly used web browsers.
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